Upcoming relationship-strengthening app for committed couples.
Worked with a team of fellow interns using Agile methodology, ensuring cross-functionality, flexibility, and accountability. Currently overseeing the development of marketing/branding media, and working on front-end UI/UX designs for upcoming app.
Final Logo (Icon)
Final Logo (Text)
Logo Usage Sample
Old Logo (Previous Designer)
The issues with the old logo were clear: poor visual clarity, awkward gradient use, uninteresting line weight, etc. However, I did find the circular icon itself to be compelling; it was a good representation of the compatibility and “togetherness” necessary in love. The logo revamp implements Futura as a base font, utilizing round corners and close-cut kerning to brand LoveTogether as lively and approachable.
app demo under Nda until release
With the LoveTogether app, users are able to “pair” by entering each other’s codes. When paired, users gain access to quiz packs that allow them to assess their compatibility and identify potential pitfalls in their relationship.
My philosophy for making this app is best described as gamification for impact. LoveTogether to build help users build healthy, sustainable relationships that empower both partners; gamification generates consistent engagement throughout this journey.